Campaign Highlights

Coach

Media Type:	Concourse Concept @ Bayfront Station
Highlight:	American luxury goods brand, Coach, showcased their latest range of bags, wallets and accessories at the concourse of Bayfront station as a lead in to their flagship store at Marina Bay Sands.

Eva Air

Media Type:	Digital Screens @ Raffles Place Station
Highlight:	Eva Air "flew in" with two large digital screens at both entrances of Raffles Place station in celebration of their inclusion in the prestigious Star Alliance network and their recent conferment of “Best Airline Staff Service in Asia” award.

PUMA

Media Type:	Media Hub Wall @ Orchard Station
Highlight:	PUMA launched its new brand platform, Forever Faster, with a brand promise that they are the fastest sports brand in the world. A part of Orchard Station was transformed into a running track, with features of the world’s finest sporting personalities. Commuters could also peel off a discount coupon from a special panel to enjoy instant deals at the PUMA store in ION Orchard.

Swatch

Media Type:	Linkway Concept @ Somerset Station
Highlight:	Commuters were greeted with bright watch faces of Swatch's latest watch collection as they step out of Somerset Station. The advertisement location was perfect for Swatch as its store in Orchard Gateway is directly connected to Somerset Station.