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Who We Are


SMRT Media is the advertising arm of SMRT Commercial Pte Ltd. We manage and market Out-Of-Home advertising solutions in the SMRT network, covering the North South (NS), East West (EW), Circle Lines and the Bukit Panjang Light Rapid Transit (LRT) as well as media advertising assets on buses, taxis, OptiMax mobile trucks, vending machines and in malls.

Ranked as Singapore's number one local OOH media company*, SMRT Media offers advertisers island-wide reach and coverage.

Our suite of outdoor platforms offers extensive presence and unparalleled brand visibility while our digital innovations enable marketers to create experiential and inspiring campaigns. 

In marrying technology and creativity, we are able to continuously transform our assets into innovative channels that enable instantaneous mass interaction.

 *Source: Marketing Magazine 2019

Milestones
2019
  • Media advertising representative for Paya Lebar Quarter Mall
2016
  • Launched WINK+ a loyalty mobile programme that rewards commuters with free redemptions at retailers and merchants - just by travelling with SMRT and scanning on WINK+ icons
  • Launched OptiMax truck, a mobile billboard allows customized routes for targeted exposure and platform for on-ground activations and events
  • Media advertising representative for out-door digital screens in Bugis Junction, Bugis+, Heeren, Wisma Atria, Wilki Edge and digital screens on food vending machines
2014
  • Ranked as Singapore's number one local OOH media company (Source: Marketing Magazine 2014)
  • Partnered AC Nielson to release Singapore Outdoor Audience Research 2014 data
  • Partnered SMRT Alpha to launch Kallang Wave - mall at Singapore Sports Hub
  • Launched iMOB (I'm On Board), an interactive space dedicated to e-commerce by integrating advertising, digital and retail businesses
2013
  •  Awarded the UITP Asia-Pacific Regional Grow with Public Transport Award for Business Model Innovation
    Recognised for digital and lifestyle enhancements in SMRT network, including iViewSMRT and iMobSMRT
     
  • Launched next phase of digital interactivity with iMobSMRT Scan + Win by combining e-commerce, mobile advertising and online engagement
     
  • Ranked as Singapore's number one local OOH media company (Source: Marketing Magazine 2013)
2012
  • Developed Shop&Pay On-The-Go with iMobSMRT to enable instant shopping anytime, anywhere
2011
  • Added two large format digital media platforms to our digital media offerings, Projection Screen @ Orchard and Digital Screen @ Raffles
     
  • Launched iMobSMRT, a digital lifestyle space where consumers can enjoy instant deals and offers using mobile technologies such as Near Field Communications and Quick Response Code
2010
  • Installed iViewSMRT, 55-inch high definition LED screens, across our station network
     
  • Launched Media Hub Wall @ Orchard, an ambient digital platform located at the Orchard Station linkway
2009
  • Circle Line began operations on 28 May 2009, expanding our media offering
2008
  • Clinched Dubai Metro media contract under the consortium comprising SMRT Media, Dubai-based Kaasab Media and Wellmark Communications
2007
  • Launched Tunnel TV, a revolutionary advertising platform installed on the MRT tunnel wall between Newton and Orchard MRT stations
2005
  • Introduced innovative advertising campaigns that tickled the imagination and evoked the senses - sight, sound and smell
2004
  • SMRT Media was set-up as a division of SMRT Investments Pte Ltd