The X Collective (XCO), a
wholly owned subsidiary of SMRT Commercial, was announced the Bronze winner in
the Best App – Media Owner category at the sixth edition of Mob-Ex Awards, held
at InterContinental Hotel Singapore on 9 Feb 2018.
The win is for XCO’s WINK+
app, a first of its kind CRM programme which rewards consumers for travelling
on the SMRT network. The WINK+ app is free to download and commuters simply
ride and scan WINK+ QR codes found in the SMRT transport network. Commuters can
get rewards by downloading, tapping and scanning to redeem WINK+ rewards at
participating WINK+ retailers and partners.
Organised by Marketing
magazine, Mob-Ex Awards is a regional awards show dedicated to reward leading
organizations that have pushed their limits and achieved success on mobile
platforms, through sound and innovative mobile marketing strategies. The
champions for 2017 were chosen by a jury made up of senior digital marketing
experts from brands across the region.