May 2018
Giving a refreshing
perspective to what Singaporeans know as influencers, The X Collective (XCO), a
subsidiary of SMRT Commercial, recently launched its latest brand campaign,
#XCOinfluencer.
The #XCOinfluencer campaign touts
XCO’s digital OOH assets as influencers with seriously extensive islandwide
reach who can hold their own, versus social media influencers of the day.
Created in-house by XCO’s
Marketing arm, the tongue-in-cheek #XCO
influencer campaign celebrates its assets including billboards,
digital screens, buses and mobile trucks as “Super Loud” and “Cannot Miss”
influencers with impressive statistics that deliver messages to a wide spectrum
of audiences.
The new campaign has been
executed across XCO’s digital OOH network including transit spaces, outdoor
digital screens, buses, mobile trucks as well as digital and social media
platforms. XCO also ran quick and impactful activations to engage its clients,
agencies and partners and visited nine media agencies in April 2018.
Ms Dawn Low, Managing
Director of XCO, shares more about the #XCO
influencer campaign: “OOH advertising offers brands many
activation possibilities. The XCO Influencer campaign, which was created
in-house, is a signatory showcase of the extensive assets that our advertisers
and partners can use to reach the millions of commuters, drivers and
pedestrians who interact with us daily.”
As a transit retail and
media specialist, XCO’s capabilities extend through the value chain – from
digital OOH advertising, marketing to retail management. Besides that, XCO is
also able to connect and engage with consumers online via its award-winning CRM
programme, WINK+ and e-commerce site,
iMOBshop.sg.
XCO’s wide network of
Influencers can provide a total brand solution from raising brand and product
awareness to activation for engagement and immediate call to action.