Updates on Outdoor Advertising and Marketing Statistics

Outdoor Marketing and Advertising News

90.3% of the respondents saw the Ikea ad

Ad created interest in the new store – Most of the respondents(88.2%) agreed that the concept train ad attracted them to visit ikea Tampines

Source: Forbes Research Pte Ltd


ADVERTISER:	Ikano Pte Ltd

CREATIVE AGENCY:	3-sixty Brand Communications Pte Ltd

MEDIA BUYING AGENCY:	3-sixty Brand Communications Pte Ltd

PRODUCT:	Ikea Tampines new outlet

TARGET AUDIENCE:	Home owners, families, mass audience

CAMPAIGN DURATION:	8 weeks

MEDIA TYPE:	Concept Train – Exterior & Interior

SAMPLE SIZE:	300

RESEARCH METHODOLOGY:	Face-to-face street intercept interviews Passengers who have travelled by MRT at least once in the past month and alighted at the respective stations

WHY SMRT:	We reach out to home owners and families residing in Tampines and areas in the east region of Singapore

“ We wanted to launch the 8th Singapore Motorshow with a high impact media platform that can reach out to our target audience... ”

- Ian Ng Kee Ann
APG Advertising,
agency for Singapore
Motorshow 006