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70%
of respondents recalled seeing the Youth Crime ad. The majority recalled the ad without any prompting, indicating the ad remained top-of-mind
Source: Research Plus Pte Ltd
ADVERTISER:
Singapore Police Force, Yishun North NPC
PRODUCT:
Prevent juvenile delinquency
TARGET
AUDIENCE:
Kids, youth, parents with young children, and mass audience
CAMPAIGN
DURATION:
1 year
LOCATION:
Routes running through Yishun Town area
MEDIA TYPE:
5 Wholly Painted 17.5m (Bendy) Buses
SAMPLE SIZE:
300
RESEARCH
METHODOLOGY:
Face-to-face street intercept interviews
WHY SMRT:
we reach residents in Yishun Town and students of the schools in Yishun Town
“SMRT Media has helped to provide a captive environment for Barons’ communication to her core target audience... ”
-
Sebastian Loh
APB Singapore
