Outdoor Advertising and Marketing Statistical Data

Statistics on Outdoor Advertising and Marketing

70% of the respondents saw the Singapore Police Force – “Outrage of Modesty” ad

81.1% of those in 15-18 years age group were aware of the ad. Unprompted recall was highest among respondents aged 40- 49 years old

Eight in 10 respondents had positive impressions of the ad. They felt that it was educational and provided parents
and children with warnings of possible dangers

Source: Research Plus Pte Ltd


ADVERTISER:	Singapore Police Force

PRODUCT:	“Outrage of Modesty” Awareness

TARGET AUDIENCE:	Kids, youth, parents with young children, and mass audience

CAMPAIGN DURATION:	4 weeks

LOCATION:	Island wide, 100 panels

MEDIA TYPE:	4 Sheet Panel

SAMPLE SIZE:	900

RESEARCH METHODOLOGY:	Face-to-face street intercept interviews Passengers who have travelled by MRT at least once in the past month and alighted at the respective stations

WHY SMRT:	We are effective in reaching the mass audience

“ SMRT Media has always been an integral part of NTUC Income’s communication plans. it is an ideal platform to reach the masses... ”

- Peter Ng
Head, Corporate   Communications
NTUC Income      insurance
Co-operative Ltd