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> Media & Entertainment - Twentieth Century Fox Film
77%
of respondents saw the ice age ad
Total ad recall was higher for
age groups 15-18 and 30-39 years.
Unprompted recall was most likely for those below 30 years old
Ad had positive influence on behaviour – About
41%
of passengers said they were likely to watch the movie because of the ad
Source: Research Plus Pte Ltd
ADVERTISER:
Twentieth Century Fox Film
MEDIA BUYING
AGENCY:
Maxus Communications Singapore
PRODUCT:
Ice Age 2
TARGET
AUDIENCE:
Teens & parents with young children
CAMPAIGN
DURATION:
3 weeks
LOCATION:
Orchard MRT Station
MEDIA TYPE:
Platform Screen Doors, Pillars, Staircases, Faregates, Plasma TV and Plasma Frames
SAMPLE SIZE:
300
RESEARCH
METHODOLOGY:
Face-to-face street intercept interviews Passengers who have travelled by MRT at least once in the past month and alighted at the respective stations
WHY SMRT:
We reach youth, kids, and parents with young children who shop and entertain around Orchard area
“ Panadol has been using the various mediums offered by SMRT Media, and the brand has benefited from the mileage and exposure... ”
-
Panadol Brand Team
