SMRT Train Ridership Increases

SMRT Media Digital Advertising Announcements

Grey thick horizontal bar Issue 3 and 2008 text divided by a vertical bar in a grey thick boarder
SMRT Media Logo People from all walks of life in a train station, rushing to ride a train, with outdoor advertising on plasma TV by SMRT Media Out-of-Home Advertising
Red Rectangular backgrounds, over it are details like Contact Us Hotline and Email Address, and Company Website URL of SMRT Media
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We would love to hear from you.
Please send your comments or feedback to smrtmedia@smrt.com.sg.
 
 
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SMRT HITS A HIGH OF 2.2 MILLION PASSENGER TRIPS DAILY text all caps and in red font color
With train ridership reaching 2.2 million daily, there are more reasons to include SMRT Media in all your campaign plans. Our extensive island-wide network of trains, stations, buses, taxis and bus interchanges assures that your ads will never be short of reach and exposure.

So what are you waiting for? Explore the unlimited possibilities and benefits of advertising with SMRT Media now!

Text SINGAPORE'S MOST INFLUENTIAL CREATIVE DIRECTORS 2008, all in capital letters, in Red Font Color
For the third year running, SMRT Media is proud to be the sponsor of
“Singapore 's Most Influential Creative Directors 2008”. Held at the TCC Raffles Xchange, the press conference attracted a large crowd of students from Lasalle College of the Arts , Singapore Polytechnic, Republic Polytechnic, Nanyang Technological University and Singapore Management University. The atmosphere was livened by the participation of enthusiastic students as well as the industry veterans sharing their experiences with fervour.

Commuters passing by the Raffles Xchange would find it hard to miss the striking wall adorned with the visages of Singapore 's Most Influential Creative Directors. The promotional campaign also extends islandwide on SMRT Media's Tunnel TV and posters.

Singapore's Most Influential Creative Directors of 2008 - SMRT Media's Outdoor Advertising and Marketing Event honouring the best in the creative circleSingapore's Most Influential Creative Directors of 2008 - SMRT Media's Outdoor Advertising and Marketing Event honouring the best in the creative circleSingapore's Most Influential Creative Directors of 2008 - SMRT Media's Outdoor Advertising and Marketing Event honouring the best in the creative circle

Singapore's top Creative Directors exchanging ideas and insights during a networking session hosted by SMRT MediaAn Outdoor Advertising and Marketing event hosted by SMRT MediaSingapore's Most Influential Creative Directors of 2008 - SMRT Media's Outdoor Advertising and Marketing Event honouring the best in the creative circle group photo


A SEASON OF GIVING AND RECEIVING text, all in capslock and in red font color
Get ready for the much anticipated Season's Package from SMRT Media! With the festive seasons coming our way, SMRT Media is offering an exciting variety of choices for your advertising needs. Our extensive network of stations, trains and buses cater to an average of 2.2 million passengers daily, making the 11 irresistible offers in our Season's Package a thing not to be missed!

Have a look at our Season's Package right now! Contact our hotline at 6331 1383 for any enquiries.














 
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Conquer the Baron's Way
Baron's medieval set-up at the Linkway wall at Orchard MRT Station is a sight to behold and a sure way of capturing the attention of commuters. Knights donning medieval European armour and damsels from FHM's Girl-Next-Door even visited the station to hype up the buzz on Baron's advertisements.

To enhance the effectiveness and outreach of this campaign, roving Knights were sighted boarding the Baron's concept trains to Orchard MRT station, accompanied by FHM's Girl-Next-Door, interacting and taking photographs with the commuters.

The latest OOH campaign by Asia Pacific Breweries Singapore will run till December 2008.

Check out these exciting pictures for a visual treat.

Baron's Strong Brew Outdoor Advertisement train station wallsBaron's Strong Brew out-of-home advertising campaign on SMRT Media station ambient concept on wall and floor stickersBaron's Strong Brew out-of-home advertising campaign on SMRT Media's advertising space

Baron's Strong Brew out-of-home advertising campaign on SMRT Media Concept Train wholly painted train bodyBaron's Strong Brew out-of-home advertising campaign on SMRT Media Concept train Baron's Strong Brew out-of-home advertising campaign on SMRT Media Concept Train where in-train panels, wall stickers and glass panels were plastered

Baron's Strong Brew and a knight in suit mascot, part of an out-of-home advertising campaign on SMRT Media train Baron's Strong Brew Out of-Home Advertisement with SMRT MediaBaron's Strong Brew out-of-home advertising campaign on SMRT Media train station walls

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KPMG opens doors at Raffles Place MRT Station
A Big Four auditing firm has, for the first time, undertaken a non-traditional medium to reach out to its clientele. Targeting the business decision makers and job seekers, KPMG's campaign was strategically launched at Raffles Place Station along our 62m long wall.

Launched in 3 phases, the prominent wall advertisement along the underground walkway is sure to grab the attention of KPMG's target audience.

Looking to execute an innovative advertising campaign? Remember, SMRT Media is always looking to work with our clients on delivering the best-fit media platform for their advertising needs. Creating Possibilities, Inspiring Always is what we believe in.


KPMG's out-of-home advertising campaign on Train Station Advertisement on wall of train station by SMRT MediaKPMG's out-of-home advertising campaign on Train Station Advertisement on wall of train station by SMRT MediaKPMG's out-of-home advertising campaign on Train Station Advertisement on wall of train station by SMRT Media
Phase 01Phase 02Phase 03
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Giant Chupa Chupps
Watching Chupa Chupps 3D lollipop buses cruising along the roads of Singapore brings back sweet memories of yester-years.

This eye catching 3D bus featured the familiar lollipop with long-standing photos that celebrate its 50th anniversary. With the attractive 3D visuals on SMRT's buses, one would find it hard to resist the temptation of grabbing a Chupa Chupps when the 3D bus passes by.

Back View of 3D bus used as an outdoor advertising and marketing campaign for Chupa Chups brand of lollipop candyA huge 3D Chupa Chups out-of-home advertising campaign on SMRT Media BusChupa Chups 3D lollipop out-of-home advertising campaign on SMRT Media wholly-painted bus



 
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Words IN-HOUSE CREATIVE WORKS in red font color

No one cleans it better than Karcher
A long time supporter of bus advertising, Karcher has embarked on an advertising campaign to showcase their latest models of vacuum cleaners.

Designed by SMRT Media's very own creative team, the advertisement features the effective results of Karcher's handy vacuum cleaners on a dirt-stained bus. With such an innovative design, Karcher can be sure of creating a positive impact on their consumers!

Side View of an SMRT Media Outdoor Advertising medium by Karcher on 2D Wholly-painted busBackview of a bus parked in a bus station or terminal, designed and wrapped with blending colors of tangerine, sky blue and yellow that looks to be refreshing.

Side View (door side) of an Outdoor Advertising Campaign Karcher 2D Bus, with dominant yellow orange colorKARCHER out-of-home advertising campaign on SMRT Media wholly-painted bus


SingaporeCreates- Contemporary Display on SMRT's Trains, Buses and Stations
As part of the nation's celebrations, creative artworks produced by Singapore's youths made their appearances on SMRT trains, stations and buses. Being an integral part of our nation, SMRT is pleased to be a sponsor of SingaporeCreates, a project jointly organised by the Ministry of Information, Communications and the Arts (MICA) and Ministry of Education (MOE).

Our very own creative team was commissioned to help create the SingaporeCreates logo.

In conjunction with the theme of “Celebrating the Singapore Spirit”, this project encourages students to express their Singaporean identity through this artistic medium. So do keep a look out for the showcase of innovative designs on SMRT Media's outdoor media platforms!

A train station advertisement by SingaporeCREATES on the wall of a train station by SMRT MediaA Train Station Outdoor Advertisement by SMRT Media, designed on wall panels at the station

SingaporeCREATES out-of-home advertisement on SMRT Media train station wallsTrain Marketing Campaign - SingaporeCREATES advertisement on SMRT Media In-train panels

Train Marketing Campaign - SingaporeCREATES advertisement on SMRT Media In-train panelsSingaporeCREATES out-of-home advertisement on SMRT Media in-train windows and panels



































Front Row(L-R) :
Philippe Tan, Wilson Han
Back Row (L-R) :
Shuvra, Sylvia, Michelle, Bao Zhen, Lai Yee, Qweenie

Due to our expansion, we warmly welcome the following new members into our family:

Business Development
 Philippe Tan - Associate Director, Business Development

Marketing
Qweenie Lim - Senior Manager, Marketing Promotions

Operations
 Lin Bao Zhen - Executive, Media Operations
Wilson Han - Executive, Media Operations

Sales
Michelle Tan - Senior Account Manager
Sylvia Law - Senior Account Manager
Shuvra Ghatak - Account Manager
Tham Lai Yee - Account Manager

 

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