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SMRT Media is proud to be the media partner of MDA for the first ever cross-national subway drama series “A Starry Night”! From 27th July 2009, the subway drama series will be broadcasted across Singapore and 7 major provinces in China, including Shanghai and Beijing with a total reach of 16 million commuters for 2 countries. Commuters will be the first to enjoy the subway drama series across all SMRT train stations island-wide.
The 50 part subway drama series will be shown in two-and-a-half minutes episodes on the plasma screens across all 58 SMRT train stations. The series will feature a young talent cast which includes local songbirds Kelly Poon and Mei Xin, Taiwanese actor Robert Fan and Korean star Nathan Lee.
With the captive audience in our platform, our TV screens are the most ideal outdoor media for light-hearted entertainment drama series. So, watch out for it and give us your comments!
 With the launch of the first five stations in the Circle Line, advertisers are getting more exciting advertising options to reach out to their targeted audience.
Catering to an estimated 55,000 commuters daily, the Circle Line stage 3 was launched on 28th May 2009. A private corporate party was held at Kim Chuan Depot prior to the official opening of SMRT’s Circle Line. Guests were invited for a tour of the new depot and its facilities before hopping on to the brand new trains to party at Bishan Station.
Tapping on the high traffic potential of SMRT interchange stations like Bishan and Serangoon, the Circle Line will provide additional options for advertisers to showcase their campaigns. The additional stations also meant that there is an increase to the pool of ready audience viewing any advertisements within our network!
Log on to www.smrtmedia.com.sg for more details now!
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SMRT Media’s trains were chosen by Giant Hypermarket to launch its first out-of-home advertising campaign to showcase its quality and affordable clothing range.
Tapping onto the daily increasing train ridership, 200 pieces of apparels tagged at attractive prices were featured in two concept trains to create a whole walk-in wardrobe experience. Ms Linda Pang, Marketing Communications Manager of Giant Hypermarket said, ‘We want to try an effective medium that can reach out to new customers. We are pleased to launch Singapore’s largest walk-in and moving closet!”
SMRT Media is delighted to be part of Giant Hypermarket’s plan to reach out to the commuters across Singapore and hope that we can play a part to create daily excitement for our commuters.
 Tampines, one of the busiest heartland SMRT stations had its concourse walls transformed into a colourful fashion mural. Commuters entering the station cannot miss the colourful Uniqlo campaign.
Uniqlo, the edgy brand that hails from Tokyo had the wall at the concourse area covered with a colourful and vibrant sticker, accentuated by the brand’s use of many different faces. This attracted the curiosity and stares of many commuters as they walked passed. Some even stopped to take a closer look at the advert.
By having advertising presence in both town and heartland SMRT stations, Uniqlo has ensured that Singaporeans are all aware of their arrival. One could feel the positive energy radiating across various busy SMRT stations highlighting “Japan’s number one casual wear brand” to the commuters!
SMRT Media has the pleasure of welcoming national football players Lionel Lewis, Hariss Harun, Muhammad Ridhuan and Noh Alam Shah at Tampines MRT station together with H-TWO-O.
The national players met and signed autographs for their enthusiastic fans at the station. Fans were also given season passes to football matches at the Asian Youth Games much to their delight. The surprise appearance of the four national footballers also caught the attention of the many commuters who grabbed the opportunity to take photos with the players.
As a fervent supporter of the local sports scene, SMRT Media is excited to partner H-TWO-O to promote our local athletes. By tapping on the busy traffic of the station, the organizer gave the commuters a rare chance to catch their favourite footballers in real life. SMRT Media looks forward to transforming our busy train station into vibrant platforms and enhance the experience of the commuters, where surprises come together with daily commuting.
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The Mass Rapid Transit (MRT) system, which serves over 1.9 million Singaporeans a week, forms an integral part of the public transport infrastructure in Singapore. The North-South line and the East-West line which consist of 53 MRT stations are operated by SMRT. In addition, SMRT will also be operating the Circle Line which consists of 29 MRT stations.
SMRT sees more than 1.8 million passengers through its network each week. So reach out to your target audience by tapping on the exposure that SMRT Media can provide with our comprehensive and exciting platforms.
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