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Raise a toast with Baron’s Strong Brew for scoring well in the latest advertisement recall survey! A whopping 72.6% of respondents recalled seeing Baron’s advertisements along Orchard Linkway while the eye-catching concept trains left a noticeable impact on 80.5% of the respondents through greater awareness.
Source: BDMi Intelligence
By utilizing a smart mixture of SMRT media platforms, the advertisements clearly communicated the strong image of Baron’s beer with high visibility among its target market of male drinkers between 20 to 40 years of age. Beer drinkers were able to “feel” the instant affiliation with the manliness image of Baron’s, and not surprisingly, their next step would be
to pick up the beer at the next stop!
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It was almost impossible to miss the striking red advertisements that have invaded City Hall’s central platform between late February till end Mar 2009. The eye-catching out-of-home visuals that covered the pillars, benches, floor stickers and station walls were created for the “Visit Britain” campaign that promotes the city as an attractive holiday and shopping destination.
City Hall was chosen for its high commuters’ traffic and the advertisement was situated at one of the busiest cross-section within the station. This effective advertising platform made full use of the available media spaces and has the strong ability to grab commuters’ attention.
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For the second consecutive year, SMRT Media was chosen as the outdoor advertising partner for the HSBC Women’s Champions golf tournament! This annual event was held from 5th to 8th March 2009, and gathered seasoned women golfers from all around the world to pit their skills against each other.
To generate buzz for this event, HSBC transformed the train interiors with visuals that exudes a strong resemblance to a golf course, complete with snapshots of renowned female golfers in action. Grass patch stickers were pasted on train floors, while windows were decorated with detailed information about the event. Commuters onboard were immersed in the lush greeneries, and had the chance to familiarize themselves with the names of regional elite women golfers.
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If you have noticed a large Snickers bar sped past train stations recently, rest assured that your eyes are not playing tricks on you. Mars Food, the distributor of Snickers, booked a fleet of five concept trains and wrapped them with Snickers visuals.
Making full use of the exterior surfaces, commuters are able to catch sight of the concept trains as they ply through SMRT’s 53 train stations. With such frequent sighting of the delicious chocolate bar at SMRT’s network, commuters will most certainly grab a Snickers bar the next time they experience a snack attack!
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City Alive, touted as Singapore’s biggest street dance party at City Hall, was held on 31st January 2009 after the Chingay Parade. The event, which made full use of SMRT Media’s platforms for the very first time, saw tickets being fully snapped up by party revellers at an alarming speed!
The creative team of SMRT Media was also responsible for the design of this year’s logo and visuals found on media spaces such as in-train panels, hangers and escalator panels. SMRT Media is proud to contribute to the success of the event providing full suite of services, from creative to production to media.
Kudos to the partnership and our success!
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