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SMRT Media went the extra mile this Chinese New Year for its exclusive clients, by hosting them in their very own private chalet at the Singapore Air Show.
These clients, who are mainly decision makers from companies and agencies, mingled with one another in the unique setting of the Air Show. The much anticipated aerobatic flying display thrilled the guests with their breath taking flying maneuvers. To commemorate this memorable event, guests also received personalized calligraphy well wishes from Chinese Calligrapher, Master Lee Koon Peng from the Life Arts Society who was on site to perform for them.
Amid all the laughter, food and entertainment, SMRT Media gave its guests a sneak preview of its upcoming new media platform, Digital Multimedia Screens. Many of the guests were very excited about this unique media platform, which sets itself apart from other traditional screens seen in the market, and were eager to be a part of their impending launch.
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1. (L-R) Lillian Bok, Assistant Vice President Co-Brand & Strategic Alliances, Citibank, Rakesh Krishnamuti, VP Card Product, NETS, Anshul Sabherwal, Head of Ready Credit & Debit Card, Citibank
2. (L-R) Pauline Tan, Manager - Brand Management, Sentosa, Susan Ang, Director - Commercial, Sentosa, Jeslyn Tan, General Manager, SMRT Media, Anna Ng, Senior Assistant Director - Destination Marketing, Sentosa, Hoe Teck Wei, Senior Marketing Manager, Resorts World
3. (L-R)Tham Lai Yee, Account Manager, SMRT Media, Michelle Tan, Senior Account Manager, SMRT Media, Tan Siew Shuen, Business Development & Marketing Manager (7-11), DFI Group, Caroline Yu, Media Buying Director, Kinetics Worldwide, Linda Pang, Marketing Communications Manager (Giant), DFI Group
4. (L-R) James Yip, Executive Advisor, IAS, Jeslyn Tan, General Manager, SMRT Media, Calvin Lee, Chief Executive Officer, Tohtonku, Joe Chan, General Manager, Mandarin Advertising
5. (L-R)John Khng, Assistant Brand Manager - Guinness, Asia Pacific Breweries, Andre Koo, Senior Brand Manager - Guinness, Asia Pacific Breweries, Kenneth Lau, Brand Executive - Guinness, Asia Pacific Breweries
6. (L-R)Angela Lim, Brand Manager, MDI, Carine Lim, Senior Brand Manager, MDI, Ivy Chen, Senior Brand Manager, MDI, Oon Bee Hong, Senior Brand Manager, MDI
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Waiting for the train has never been more interesting! SMRT Media is proud to present the first subway drama series in Singapore, 'A Starry Night', produced in conjunction with China, the first of its kind to be shown in Singapore.
A survey was conducted to gauge the source of awareness of "A Starry Night" and MRT Plasma Screens and Posters garnered close to 70% out of the various media utilised.
Close to 70% of respondents found out about 'A Starry Night' on the MRT Plasma screens and MRT Posters.
SMRT Media's Plasma screens and Posters are effective in creating awareness to commuters. With the inclusion of the Circle Line stations, SMRT Media's extensive network will further create additional reach to our clients' campaigns.
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SMRT Media is delighted to be able to help Jianwei propose to Shuzhen in a memorable and touching way. The couple, both living near Admiralty Station, were planning to go for their solemnization and Jianwei decided that he would use SMRT Media's bulkhead to propose to his girlfriend.
On the day of the proposal, SMRT station staff and SMRT Media personnel helped to facilitate the proposal. Special arrangements were also made so that the couple's friends and families could witness this special occasion.
When Shuzhen arrived at the station, she was greeted with the proposal in the bulkhead and saw Jianwei in the middle of the platform next to the bulkhead. She was visibly touched by what Jianwei had done for her.
A happy Jianwei also added "I appreciate SMRT Media for their help to make things possible for me on this special day!"
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25th of July and 1st of August were both exciting days for G.I. Joe fans in Singapore. At 3:00pm to 3:30pm G.I.Joe mascots were seen appearing in Orchard MRT station, just outside the ION Orchard faregates.
Commuters were pleasantly surprised to see these mascots in the SMRT Orchard station and many rushed to take pictures with them. It was of no doubt that this was the highlight of their otherwise typical journey on the MRT.
To add to the hype, lucky commuters who could recite the movie tagline won 2 free tickets to a special showing of the film!
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L'oreal capitalised on the use of SMRT platform concept and transformed City Hall platform into a cosy room! This eye-catching media campaign was seen between late November to December ‘09.
Effectively using pillars, benches, floor stickers and station walls, L'oreal was able to grab commuters' attention. Reflective stickers were used to create a mirror effect and these further helped to glamourise L'oreal's range of products featured.
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YEO's launched its latest campaign using various SMRT Media spaces to effectively reach out and communicate to their target audiences.
Their campaign's themes ‘The Natural Choice for Chinese New Year' and 'Never Enough of YEO's' were in time for the upcoming Lunar New Year. The use of 3D adverts intrigued the commuters and many stopped to take a second look.
To further extend their marketing reach, Yeo's strategically used stations like Ang Mo Kio, Tampines and Boon Lay to reach out to the heartlanders.
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SMRT has been an active partner and supporter of community efforts over the last 20 years and especially with the establishment of the SMRT Silver Tribute Fund since December 2006. This year, the SMRT Silver Tribute Fund hopes to continue to do their bit for the elderly in need across Singapore.
In December 2009, a Charity Movie screening of the film 'Sherlock Holmes', was held at the Marina GV cinemas. The evening was graced by Mr Lim Boon Heng (Minister, Prime Minister's Office), Corporate business partners, friends and customers also showed their generous support for this event.
To date, the SMRT Silver Tribute Fund has helped more than 5,000 elderly in need and their caregivers from 10 welfare organisations.
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1. L-R) Goh Chee Kong, Vice President, Corporate Marketing & Communications, SMRT, Yeo Meng Hin, Deputy President & Chief Operating Officer, SMRT , Guest-of -honour Lim Boon Heng, Minister, Prime Minister’s Office, Koh Yong Guan, SMRT Chairman, Ong Ye Kung, SMRT Board of Director
2. (L-R) Alvin Yapp, Director of Corporate Affairs, BusAds, Teo Chew Hoon, Managing Director, SMRT Investments, Samann, Business Development Manager, BusAds
3. SMRT Staff who made this event a great success! |
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